THE UNITED STATES DISTRICT COURT

DISTRICT OF SOUTH CAROLINA

COLUMBIA DIVISION

 

Southeast Sanctions, Inc. d/b/a,                    )

Cameo Publishing Group and                       )        C/A No.: 2008-CV-_________-_________

The Association for the Promotion of           )

Campus Activities, Inc.                                )

                                                                   )

                   Plaintiffs,                                  )

                                                                   )        COMPLAINT

                                      vs.                        )

                                                                   )

The National Association for Campus           )

Activities, Inc., Alan Davis,                          )

Adam Brentnall, Jon Dooley,                        )

Glenn Farr, Sonicbids Corporation,              )

Campus Entertainment, LLC,                      )

TRP Marketing, Inc. d/b/a TRP                    )

Sports & Entertainment Marketing                )

and Mark Hall                                              )

                                                                   )

                   Defendants.                              )

_________________________________ )

 

COMPLAINT

          NOW INTO COURT, through undersigned counsel, come Southeast Sanctions, Inc d/b/a Cameo Publishing Group (“CAMEO”) and The Association for the Promotion of Campus Activities (“APCA”), who with respect represent as follows:

JURISDICTION AND VENUE

1.                                    The jurisdiction of this Court is invoked pursuant to federal question jurisdiction, 28 U.S.C. § 1331, as the major issues involved herein are questions of federal law.

2.                                    The wrongful acts were committed, in whole or in part, in this District and most of the defendants are domiciled in this District, including defendant NACA, through which all of the defendants are associated and with whom all the other defendants do business in some manner such as partnership or joint venture.

PARTIES

3.                                    Plaintiff Southeast Sanctions, Inc. d/b/a Cameo Publishing Group (“CAMEO”) is a for-profit corporation formed under the laws of the State of South Carolina and domiciled in this State.  CAMEO is the publisher of a collegiate student activities magazine entitled Campus Activities Magazine, which magazine is distributed to colleges and artists nationwide.

4.                                    Plaintiff, the Association for the Promotion of Campus Activities, Inc. (“APCA”), is a for-profit corporation formed under the laws of the State of Tennessee and domiciled in that State.  APCA is a national association of colleges and artists doing business on a national level.

5.                                    Defendant THE NATIONAL ASSOCIATION FOR CAMPUS ACTIVITIES (“NACA”) is a non-profit corporation formed under the laws of the State of South Carolina and also domiciled in this State.  NACA is also a national association of colleges and artists doing business on a national level and is also the publisher of its own collegiate student activities magazine entitled Campus Activities Programming Magazine.

6.                                    Defendant ALAN DAVIS is an individual of the age of majority domiciled in South Carolina and at all times relevant hereto was employed as the Executive Director of defendant NACA.

7.                                    Defendant ADAM Brentnall is an individual of the age of majority domiciled in South Carolina and at all times relevant hereto was working as a web designer and/or webmaster with defendant NACA.

8.                                    Defendant JON DOOLEY is an individual of the age of majority domiciled in Wisconsin and at times relevant hereto was a member of NACA’s Board of Directors and/or was the Chairman of NACA’s Board of Directors.

9.                                    Defendant GLENN FARR is an individual of the age of majority domiciled in South Carolina and at all times relevant hereto was the editor of NACA’s magazine, Campus Activities Programming Magazine.

10.                            Defendant SONICBIDS CORPORATION is a for-profit corporation domiciled in the State of Massachusetts and doing business at a national level; and at all relevant times hereto is a partner of defendant NACA in its “block booking” enterprise and what NACA calls on its website the “NACA/Sonicbids CO-OP Buying system”.[1]

11.                            Defendant CAMPUS ENTERTAINMENT, LLC, is a for-profit South Carolina Limited Liability Company formed under the laws of the State of South Carolina and domiciled in this State and doing business on a national level.

12.                            Defendant TRP MARKETING, INC. d/b/a TRP SPORTS AND ENTERTAINMENT MARKETING is a for-profit corporation domiciled in the State of Massachusetts  and doing business on a national level; and at all relevant times hereto is a partner of defendant NACA in a joint venture by the name of Campus Entertainment and a partner in The Verge College Music Conference.

13.                            Defendant MARK HALL is an individual of the age of majority domiciled in South Carolina and was once an employee of NACA and crony of defendant ALAN DAVIS and is presently the president and CEO of defendant CAMPUS ENTERTAINMENT, LLC.

 

FACTS

History of Defendant NACA

14.                            Since its inception in the 1960’s, defendant NACA has claimed nonprofit status under the educational exemption of the Internal Revenue Code, Section 501(c), and its stated objective was to foster and promote the growth and welfare of campus activities and student life and to advance campus activities in higher education.

15.                            NACA started as small conglomerate of school administrators with no real commercial objectives of its own.  In or around 1986, NACA’s focus shifted and it has since become a de-facto for-profit commercial enterprise making profits into the millions of dollars by promoting talent conventions whereby member artists “showcase” their talent to NACA’s member schools.  School talent buyers subsequently purchase the artists’ services at those profitable NACA’s conferences.

16.                            NACA charges membership fees to its member schools; charges membership fees to its member artists and agents; charges delegate fees to schools and artists to attend and/or showcase their talents at their conferences; charges advertising fees to members for advertising on its website, http://www.naca.org, and in its magazine, Campus Activities Programming Magazine; and makes substantial profits in its ongoing commercial enterprise. 

17.                            All of these fees, equaling several million dollars a year, are made under the umbrella of NACA’s aforementioned tax exempt status. Through those dues, advertising, and other fees collected from NACA member schools, artists, agents, and advertisers, NACA’s total yearly gross revenues and gains equal over $5,000,000.00 a year.

History of Plaintiff APCA

 

18.                            Prior to the formation of APCA, NACA was a true monopoly in the campus activities market, having nearly 100% of the total market share, no real national competition in the market, and no threat to its multi-million dollar profits.

19.                            APCA was formed in 1994 as a national competitor to NACA.  APCA offers mostly identical services to those of NACA, but APCA has its own distinctive mark, which existed at all times relevant to the wrongful actions of the defendants set forth herein, including the defendant’s numerous Internet domain registrations.  APCA has enjoyed great success in the market, initially in the Southeast region of the country.  APCA has also grown into the Northeast region and has made some slight inroads into other regions.  Nevertheless, APCA still has less than thirty percent (30%) of the market share, while NACA still retains about seventy percent (70%) of the market share.

20.                            Since its inception, APCA has suffered repeated and systematic predatory attacks from NACA by means of unfair competition and unfair trade practices in an ongoing effort by NACA to run APCA out of the market and to retain its monopolistic control of the market, to the detriment of the entire campus activities marketplace.

History of Plaintiff CAMEO

 

21.                            W.C. Kirby started Cameo in 1991.

22.                            Prior to  starting CAMEO, Mr. Kirby worked for eleven years as NACA’s director of advertising and print services. Mr. Kirby formed CAMEO for the purpose of selling printing services and publishing a national magazine regarding campus activities.  CAMEO’s magazine, published as Campus Activities Magazine, is in direct competition with NACA’s magazine.

23.                            Cameo’s magazine was first called “ Campus Activities Today,” but that name was changed to “Campus Activities Magazine.”

24.                            The name Campus Activities Magazine is a federally registered mark and it belongs to plaintiff CAMEO.

Defendants’ Cybersquatting, Trademark Infringement, and
Unfair Competition Via the Internet

25.                            CAMEO publishes both a print and online version of its magazine, Campus Activities Magazine.  The online version is on the Internet at www.campusactivitiesmagazine.com.

26.                            CAMEO has been doing business under its registered mark, “Campus Activities Magazine”, on a national level since its inception in 1991 and has owned and operated its website at www.campusactivitiesmagazine.com since the mid 1990s, all of which was well-known to NACA at all times relevant hereto.

27.                            Sometime in late 2005 or early 2006, NACA and its co-defendants conspired to drive traffic away from CAMEO’s website (www.campusactivitiesmagazine.com) and towards NACA’s website (www.naca.org) by means of purchasing domains including the federally-registered CAMEO service mark, “Campus Activities Magazine”. 

28.                            On or about February 11, 2006, NACA and its co-defendants purchased no less than seven (7) domain names which are deceptively similar to CAMEO’s federally-registered mark and pointed all of those domains to NACA’s own website at www.naca.org. 

29.                            The domains were purchased by NACA using NACA’s non-profit funds, but were placed in the name of defendant Adam Brentnall, who was acting in concert and in conspiracy with defendants ALAN DAVIS, JON DOOLEY, and GLENN FARR and with the actual or imputed knowledge of the other co-defendants.

30.                            The domains purchased by ALAN DAVIS, JON DOOLEY, and GLENN FARR in ADAM BRENTNALL’s name and utilized by NACA include: campusactivitiesmagazineonline.com campusactivitiesmagazine.net campusactivitiesmagazine.org, campusactivitiesmagazine.biz, campusactivitiesmagazine.us, campusactivitiesmagazine.ws, and campusactivitiesmagazine.info, all of which the defendants intentionally redirected to NACA’s homepage at www.naca.org.

31.                            The defendants acted in bad faith by purchasing the infringing domains and their bad faith continues today through their ongoing use and development of these domains.  The defendants’ bad faith is further shown by the fact that, despite being put on notice of these specific issues previously by APCA, the defendants still have several active websites infringing on CAMEO’s registered mark and still have those sites pointing towards their own website and driving traffic away from CAMEO’s site.

32.                            NACA and its co-defendants have all profited unfairly from the use of these infringing websites for a period of over two (2) years, from February 11, 2006, through the present day.  Those profits made by NACA were at the expense of CAMEO.

33.                            APCA has been doing business under its service mark, “APCA”, on a national level since its inception in 1994 and has owned an operated its website at www.apca.com since 1996, all of which was well-known to NACA at all times relevant hereto.

34.                            Sometime in late 2005 or early 2006, NACA and its co-defendants conspired to drive traffic away from APCA’s website (www.apca.com) and towards NACA’s website (www.naca.org) by means of purchasing domains including the APCA service mark (“APCA”). 

35.                            On or about February 11, 2006, NACA and its co-defendants purchased no less than fifty-four (54) domain names which are deceptively similar to APCA’s mark and pointed all of those domains to NACA’s own website at www.naca.org. 

36.                            The domains were purchased by NACA using NACA’s non-profit funds, but were placed in the name of defendant Adam Brentnall, who was acting in concert and in conspiracy with defendants ALAN DAVIS and JON DOOLEY and with the actual or imputed knowledge of the other co-defendants.

37.                            The domains purchased by ALAN DAVIS and JON DOOLEY in ADAM BRENTNALL’s name and utilized by NACA include: apca.tv, apca.name, apca.biz, apcaonline.com, apcalive.com, myapca.biz, apcasucks.biz, apcasucks.com, apcasucks.info, apcasuckslive.com, apcasucks.net, apcasucksonline.com, apcasucks.org, ihateapca.com, ihateapca.info, ihateapca.net, ihateapca.biz, ihateapca.org, and many others, all of which redirected to NACA’s homepage at www.naca.org.

38.                            NACA/BRENTNALL/DAVIS/DOOLEY and their co-defendants also purchased domains directly targeted at APCA’s core profit-center, which is the facilitation of block purchasing or “block booking” of entertainment, particularly through the use of what is known as “cooperative buying” or “co-op buying”.  Co-op buying is a system whereby member schools are able to receive reduced rates on talent when they book the same artist collectively within a few days of each other.  This co-op buying is at the core of what APCA does and APCA’s viability in the campus activities market is totally contingent upon its ability to facilitate the “co-op buying” or “block booking” of talent.

39.                            On or about February 11, 2006, NACA/BRENTNALL/DAVIS/DOOLEY and their co-defendants purchased and utilized block booking and co-op buying domain names containing APCA’s service mark (“APCA”) and directed those domains directly to NACA’s own block booking and co-op buying web pages, in an attempt to deceive the marketplace and compete unfairly with APCA by use of deceptive means.  Those domains purchased and utilized by NACA for that improper purpose include: apcablockbookit.com, blockbookitapca.biz,  blockbookitnowapca.biz, blockbookapca.biz, apcablockbookit.info, apcablockbookitlive.com, apcablockbookit.net, apcablockbookitonline.com, apcablockbookit.org, apcaco-opbuying.biz, apcacoopbuying.biz, apcaco-opbuying.com, apcacoopbuying.com, apcaco-opbuying.info, apcacoopbuying.info, apcaco-opbuyinglive.com, apcacoopbuyinglive.com, apcaco-opbuying.net, apcacoopbuying.net, apcaco-opbuyingonline.com, apcacoopbuyingonline.com, apcaco-opbuying.org, apcatourschedules.biz, apcatourschedules.com, apcatourschedules.info, apcatourscheduleslive.com, apcatourschedules.net,   apcatourschedulesonline.com, apcatourschedules.org, apcablockbookit.biz, apcacoopbuying.org, myapcatourschedules.biz, and others.

40.                            NACA’s block booking is presented to the public and the campus activities marketplace in partnership with defendant SONICBIDS CORPORATION, who is NACA’s “partner”[2] in all of its online block booking activities through what NACA calls on its website the “NACA/Sonicbids CO-OP Buying system”.[3] 

41.                            It is alleged that defendants SONICBIDS CORPORATION, CAMPUS ENTERTAINMENT, LLC, and TRP MARKETING, INC. d/b/a TRP SPORTS AND ENTERTAINMENT MARKETING either knew or should have known of NACA’s illegal activities vis-ŕ-vis these domains.

42.                            It is further alleged that defendants SONICBIDS CORPORATION, CAMPUS ENTERTAINMENT, LLC, and TRP MARKETING, INC. d/b/a TRP SPORTS AND ENTERTAINMENT MARKETING all profited directly and indirectly from NACA’s illegal use of these domains to their joint and individual benefit and profit and to the detriment of plaintiff APCA.

43.                            The defendants were and still are all clearly in bad faith in the purchasing and continued use of these domains.  NACA and its partners and co-defendants all clearly knew at all times that block booking / co-op buying is at the core of APCA’s business, as is clear from NACA’s own statements taken from NACA’s Facebook page (http://www.facebook.com/pages/NACA/9212558519?ref=s), which states (bold emphasis added):

In 1960, a group of school representatives formalized a simple and practical idea to help increase the buying power of their campus programming dollars. They developed a process that allowed schools within close geographical proximity to work together to share travel and other logistical costs for artists and performers booked for campus shows over a certain block of dates. This process, now known as Cooperative Buying or CO-OP Buying, forms the cornerstone of the National Association for Campus Activities (NACA)

44.                            NACA and its co-defendants all profited unfairly from the use of these infringing websites for a period of over two (2) years, from February 11, 2006, until after their discovery by APCA on or about February 18, 2008.  Those profits made by NACA were at the expense of APCA and to the detriment of APCA, as well as the campus activities marketplace as a whole.

45.                            On February 19, 2008, after discovering NACA’s ongoing deceptive practices regarding its website, APCA sent via means which were certain to get the message to NACA a cease and desist letter detailing what was already known on that date as to NACA’s usurpation of APCA’s service mark and trade name and its deceptive use of domains.  That letter was sent as an open letter to the entire campus activities market, including many NACA members.[4] 

46.                            NACA did, in fact, receive the letter and did respond to the letter by way of several incredulous email and personal responses to members of the campus activities market written by defendants DAVIS and DOOLEY, as well as others, wherein NACA defended the practice of purchasing APCA’s domain names as only a “preventative measure,” stating that the practice was a proper and “a common business decision to protect the interests of an organization”. 

47.                            NACA also falsely stated on February 20, 2008, that (1) it did not own the “APCA” domains and (2) each and every one of the sites were being taken down.  Contrary to that assertion, NACA retained control and ownership of the domains and NACA further refused to stop the direction of traffic to its site via the use of those infringing domain names.  The domains remained under the ownership and control of NACA and most of the infringing domains remained active and still pointing to NACA for well over a month after the initial request from APCA.

48.                            On February 23, 2008, almost a week after the first request from APCA, as a result of NACA’s ongoing refusal to stop its illegal behavior vis-ŕ-vis the websites, counsel for APCA sent to NACA another demand that NACA cease and desist the use of the infringing domains immediately.  That demand was sent via facsimile to NACA and receipt was confirmed by fax machine receipt.  That letter stated, in pertinent part, Please accept this letter as notice that you are to cease and desist these unlawful actions immediately.  Moreover, you are to turn over to APCA immediately a full list of each and every domain name that NACA has ever purchased which includes the mark APCA (in any form) and turn over ownership of each and every such domain to my client immediately.  If you fail to comply with this demand immediately, we will be left with no option but to file suit against you in a court of competent jurisdiction.  As prior demands have not been heeded, this letter will be our last demand prior to filing suit.

49.                            While NACA did eventually stop redirection of the infringing sites (at least the sites that APCA knew about at the time), NACA refused to comply with the demand to turn over control of the domains to APCA.

50.                            Moreover, even after the second demand letter was sent by APCA’s attorney, NACA continued to purchase infringing domains with the APCA service mark, including the domain apcablockbookit.us, which was purchased by NACA on February 25, 2008, according to whois records (two days AFTER the second demand was sent by APCA’s attorney).  The whois registration information for that site reads as follows: “Domain Registration Date: Mon Feb 25 15:13:37 GMT 2008”.

51.                            After receiving the second demand from APCA’s attorney, NACA attempted to ostensibly change the ownership information of several of the infringing domains, but several of those domains nevertheless continued to redirect to NACA’s website at www.naca.org.

52.                            To date, NACA has refused to comply with APCA’s demand to turn over the domains and NACA has instead made multiple attempts to continue to profit from its cybersquatting scheme by selling the domains to several third parties and/or by auctioning the domains for a profit. In fact, APCA is informed and believes that at least one of the offending domain names has been sold for value to a third-party purchaser.

 

Losses in Advertising Revenue Due to the Defendants’ Actions

53.                            Like CAMEO, defendant NACA operates both a printed version and an online version of its magazine, Campus Activities Programming Magazine, which is in direct competition with the plaintiff’s print magazine, Campus Activities Magazine.  NACA sells advertising in that magazine and in other NACA print publications for sums ranging from a few hundred dollars to over $2,500.00 per individual ad.

54.                            NACA also sells advertising on its website, www.naca.org.  The minimum web advertising fees on NACA’s website are priced by NACA at $750.00 per month per advertiser, in addition to other online advertising, which is linked to NACA’s print publication, Camus Activities Programming Magazine, which offers print advertising and online advertising via what NACA’s website calls the “digital version of Campus Activities Programming” available online on NACA’s website, http://www.naca.org.[5]

55.                            CAMEO’s print magazine, Campus Activities Magazine, began publication in 1991 and enjoyed success in the years prior to 2006, when NACA registered the infringing domains mentioned herein.

56.                            In 2006, immediately after NACA and its co-defendants purchased the above-cited “Campus Activities Magazine” domains and began directing those domains to NACA’s website, CAMEO noticed an immediate and devastating hit to its advertising revenues in both online and print publications.

57.                            NACA has also used and abused its market dominance in other manners calculated to unfairly compete with CAMEO and to cause CAMEO to lose advertising revenue and revenue related to its online and print publications, including not allowing NACA members to display CAMEO’s magazine in their booths at NACA conventions, bullying NACA members into advertising with NACA instead of CAMEO, and in other ways to be shown at trial.

58.                            NACA’s predatory actions in these respects caused such injury to CAMEO’s advertising revenue and profitability.

59.                            In addition to its website, NACA also operates a print magazine, Campus Activities Programming Magazine, which is in direct competition with APCA’s print magazine, The APCA Student Activities Journal.  NACA sells advertising in that magazine and in other NACA print publications for sums ranging from a few hundred dollars to over $2,500.00 per ad.

60.                            NACA also sells advertising on its website, www.naca.org.  The minimum web advertising fees on NACA’s website are priced by NACA at $750.00 per month per advertiser, in addition to other online advertising which is linked to NACA’s print publication, Campus Activities Programming Magazine, which offers print advertising and online advertising via what NACA’s website calls the “digital version of Campus Activities Programming” available online on NACA’s website, http://www.naca.org.[6]

61.                            APCA’s print magazine, The APCA Student Activities Journal, began publication in 2004 and APCA enjoyed success with the magazine in the years 2004 and 2005.

62.                            In 2006, immediately after NACA and its co-defendants purchased the above-cited “APCA” domains and began directing those domains to NACA’s website, APCA noticed an immediate and devastating hit to its advertising revenues in both online and print publications.

63.                            NACA has also used and abused its market dominance in other manners calculated to unfairly compete with APCA and to cause APCA to lose advertising revenue and revenue related to its online and print publications..

64.                            NACA’s predatory actions in these respects caused such injury to APCA’s advertising revenue that APCA has been forced to discontinue the print magazine completely, due to lack of advertising revenue resulting in extreme unprofitability.

NACA’s Misuses of Its Market Dominance

 

65.                            Despite the fact that NACA is a non-profit and despite the fact that its sole stated raison d’ętre is to advance campus activities in higher education, defendants ALAN DAVIS and NACA have lately engaged in systematic and repeated attempts to retain and solidify NACA’s position as a monopoly in the campus activities market by way of predatory activities and other actions not proper for a non-profit entity supposedly formed for the benefit of the marketplace as a whole.

66.                            NACA has routinely and repeatedly attempted to shut APCA, CAMEO, and others out of the market by refusing access to the market and penalizing member artists and agents who choose to do business with CAMEO and other entities that NACA sees as a threat to its market dominance.

67.                            NACA has used its market prominence to force schools, agents and artists to cease doing business with CAMEO and has bullied and threatened retaliation against NACA members who desired to do business with CAMEO.

68.                            DAVIS has often used NACA’s vast monetary reserves and non-profit status as a weapon against APCA.  DAVIS and NACA have often undercut NACA’s own pricing scheme and sold NACA’s products and services at a loss—sometimes even giving NACA’s services and products away for free—in an attempt to run APCA and others out of the market and to regain NACA’s total control of the campus activities marketplace.

69.                            When APCA attempted to contact DAVIS and NACA about this and stated to NACA that their predatory tactics were not in the best interests of the campus activities market, DAVIS and NACA refused to discuss the matter at all and refused to stop the predatory practices.  In fact, DAVIS and other officials at NACA consistently refused to ever accept or return the phone calls of APCA’s director.

70.                            The defendant’s violations of the Lanham Act set forth herein are also a violation of the Unfair Trade Practices Law.

APCA’s HBCU Program

 

71.                            In 2006, APCA began a new program, whereby APCA reached out to many Historically Black Colleges and Universities (“HBCU’s”), in an attempt to address specific needs of HBCU’s and to increase HBCU participation in APCA and the college activities marketplace as a whole.  APCA spent several thousands of dollars courting the HBCU’s and tailoring conference showcases for the HBCU’s.

72.                            In January of 2008, when APCA attempted to capitalize on its goodwill with the HBCU’s by way of membership and conference attendance, DAVIS and NACA suddenly announced a new “HBCU Connections Program” and announced that NACA would allow the HBCU’s to attend that year’s NACA conference totally free of charge.  NACA, who had not shown any special interest in the HBCU’s since the formation of APCA and had never during that time directed any large-scale program or campaign directly for the benefit of HBCU’s, made that move solely as an attempt to disrupt APCA’s business and to cause a loss to APCA, all in its ongoing attempt to run APCA from the market and to retain its monopoly.

73.                            In fact, NACA never followed up on its pursuit of the HBCU’s.  When APCA was forced to abandon its HBCU program (as a direct result of NACA’s interference), DAVIS and NACA abandoned their feigned interest in the HBCU’s, leaving that sector of the campus activities market much worse than they found it.

 

Campus Entertainment, LLC, TRP Sports & Entertainment,
and The Verge College Music Conference

 

74.                            On or about February 1, 2007, NACA formed defendant Campus Entertainment, LLC,[7] a for-profit joint venture between NACA and the for-profit corporation, defendant TRP Marketing, Inc. d/b/a TRP Sports & Entertainment Marketing.  

75.                            Although Campus Entertainment, LLC, is a for-profit corporation, it is capitalized and funded with NACA’s non-profit funds and touted by NACA on its website as “a subsidiary of The National Association for Campus Activities (NACA)”. 

76.                            The new for-profit LLC is domiciled at NACA’s headquarters at 13 Harbison Way, Columbia, South Carolina, and is funded and paid for by NACA’s nonprofit funds.

77.                            Defendant MARK HALL, who was at the time a NACA employee and a friend and crony of defendant ALAN DAVIS, was ostensibly installed by DAVIS as the president and CEO of the new for-profit company funded with NACA’s non-profit funds.

78.                            The new for-profit company, defendant Campus Entertainment, LLC, was formed for several purposes, including the hosting of The Verge College Music Conference.  The Verge College Music Conference is a de-facto NACA conference which uses NACA’s non-profit funds as capital, but from which profit is taken by individuals associated with NACA (specifically including defendant MARK HALL) who would not otherwise be entitled to take profits from the non-profit NACA. 

79.                            The Verge College Music Conference is an annual college entertainment conference in direct competition with APCA, which offers the same exact services as NACA and APCA, but which actively seeks out corporate sponsorship for profit and offers prospective corporate sponsors unique access to NACA’s collegiate student membership for a profit. 

80.                            The Verge College Music Conference is held every Spring, around the same time of year as APCA’s National Conference—APCA’s largest and most lucrative conference.

81.                            Whilst the access being sold to corporate sponsors by Campus Entertainment, LLC, is access to NACA’s membership, NACA as a nonprofit entity does not benefit from the corporate sponsorships or the targeting of its collegiate membership and the profit is instead taken in whole by the for-profit company and its private owners, including defendants MARK HALL and ALAN DAVIS.

82.                            The joint venture’s website (www.campusentertainment.net) invites corporate sponsors to pay fees to the for-profit joint venture and in return they will receive unparalleled access to NACA’s member students and member schools.  The website states (bracketed text added):

Our campus network of more than 1,000 colleges and universities has a total enrollment of more than six million students [NACA’s membership] and includes campuses in each of the top 50 U.S. metro markets [NACA’s member schools].

Our goal is to produce a lasting positive experience and create passion for your brand. CE’s [Campus Entertainment’s] campus events and customized programs provide unlimited opportunities to deliver your message and stand out from the crowd. No one has more experience with college touring and entertainment than CE and NACA! Campus Entertainment is a subsidiary of the National Association for Campus Activities (NACA). NACA is the largest campus activities organization in the world with more than 1,000 college and university members across the U.S. Founded in 1960, NACA has almost 50 years of experience with entertainment and educational programs targeting college students.

CE [Campus Entertainment] connects you to key student leaders and influencers on over 1,000 campuses. Through our exclusive relationship with NACA we have direct access to campus staff responsible for booking touring entertainment and educational events.

Our goal is to produce a lasting positive experience and create passion for your brand.

83.                            The plaintiffs specifically allege that NACA’s funding of this for-profit entity was for the specific purpose of circumventing the laws regarding nondistribution of surpluses, in order to allow co-conspirators and highly-placed individuals within NACA, including defendants MARK HALL and ALAN DAVIS, to obtain personal wealth at the expense of the nonprofit entity and the campus activities marketplace as a whole.  Those co-conspirators and NACA officials, specifically including defendants DAVIS and HALL, profited personally but risked no personal loss, as the for-profit entity is funded with NACA’s non-profit funds, through the non-profit’s network, using the non-profit’s untaxed assets.

84.                            The plaintiff also specifically alleges that the planning and execution of this for-profit money-making scheme by DAVIS, HALL and other co-conspirators has been one of the driving forces behind NACA’s predatory actions vis-ŕ-vis CAMEO, APCA, and the campus activities market as a whole.

85.                            Additionally, the collusion of DAVIS and HALL and their use of NACA’s untaxed nonprofit funds to run a for-profit enterprise for personal gain, as well as their concerted efforts to monopolize the campus activities market, also constitutes unfair competition, violations of the Lanham Act, and per se violations of the Unfair Trade Practices Laws.

 

Civil Conspiracy Under South Carolina Law

86.                            NACA conspired with the other defendants with the specific intent of causing injury to APCA and CAMEO and actually causing special damages to be suffered by APCA and CAMEO.

87.                            Defendants ALAN DAVIS and ADAM Brentnall and JOHN DOOLEY and GLENN FARR also conspired with each other to purchase domains which they had actual knowledge were the intellectual property of the plaintiff with the specific intent of causing injury to APCA and CAMEO and actually causing special damages to be suffered by APCA and CAMEO.

88.                            Defendants DOOLEY and DAVIS both admitted to having knowledge of the practice of illegally purchasing domains which were the legal property of others and then illegally pointing those domains to NACA’s website and defended said practices as “common business practice” in emails Dooley sent to people and groups in the marketplace.

89.                            The defendants showed actual malice in planning and executing the said conspiracy against APCA and CAMEO and as a result the plaintiffs are each entitled to punitive damages against each of the defendants.

INJUNCTIVE RELIEF AND DECLARATORY JUDGMENT

 

90.                            After discovering NACA’s ongoing deceptive practices regarding its website, CAMEO considered sending a “cease and desist” letter to NACA along with a demand that NACA transfer ownership of the domains to CAMEO.   However upon further investigation by CAMEO, the following was discovered:

91.                            At or near the same time that NACA purchased the aforementioned domains which infringe on CAMEO’s federally-registered mark, NACA also purchased several other domains which infringe on the mark of plaintiff APCA, as is outlined above. 

92.                            When APCA discovered NACA’s infringing sites on or about February 11, 2008, APCA sent NACA a cease and desist letter asking NACA to take the websites down and to turn over control of the websites to APCA.  NACA refused to comply and instead transferred the domains to several domain resellers and auctioneers, possibly even placing some of the domains in foreign nations and beyond the reach of the United States. 

93.                            To date, NACA has refused to comply with APCA’s demand to turn over the domains and NACA has instead made multiple attempts to continue to profit from its cybersquatting scheme against APCA by selling the domains to several third parties and/or by auctioning the APCA domains for a profit.

94.                            In fact, APCA specifically alleges that the defendants are still actively attempting to profit from their wrongful acts still trying to harm APCA by means of unfair competition.  On or about August 7, 2008, the defendants sold one of the “APCA” domains to a third party purchaser for a profit in their ongoing attempts to deny APCA access to the domains which are rightfully theirs and to continue to profit from their cybersquatting and other unlawful acts taken in continued bad faith.

95.                            As a result of this knowledge, plaintiff CAMEO alleges that it would have been a vein and useless act to forward a demand letter to NACA regarding the infringement on its mark and that such would have only acted to harm CAMEO further by giving defendant NACA time to transfer the “Campus Activities Magazine” domains beyond the reach of the plaintiff and/or outside of the United States, as NACA is still doing with the “APCA” domains.

96.                            As a result of the foregoing, plaintiffsAPCA  and CAMEO both ask for a temporary restraining order and a permanent injunction against the defendants as set forth below. .

97.                            Plaintiffs are both entitled to a declaratory judgment declaring the illegality of the actions taken by the defendants in cybersquatting and trademark infringement.

98.                            Plaintiffs are both further entitled to a declaratory judgment establishing that defendants have knowingly acted in a manner intended to deprive each of the plaintiffs of their guaranteed rights in their respective service marks, trade names, and Internet identities.

99.                            To the extent that the defendants have refused to relinquish ownership and control of the many domains which infringe on the plaintiffs’ respective service mark and which constitute cybersquatting under the Anti-Cybersquatting and Piracy Act (“ACPA”), and to the extent that the wrongful actions of the defendants are subject to repetition unless enjoined and plaintiffs will each thereby be subject to irreparable harm on account of the actual, potential, and ongoing damage to their respective business and goodwill, plaintiffs are each entitled to a temporary restraining order and after a hearing a permanent injunction against such activities and ordering that the wrongful actions of the defendants not be repeated in the future.

100.                    Plaintiffs will demonstrate irreparable injury as follows:

101.                    Ongoing and likely future infringements on the plaintiffs’ respective service marks, considering (1) the past actions of the defendants, (2) the defendants’ ongoing use of the infringing domains despite having been put on notice of similar infringements; (3) the defendants’ ongoing efforts to continue to purchase infringing domains even after having been put on notice; (4) the defendants’ ongoing attempts to sell the infringing domains already purchased by them for further profit; and (5) the defendants ongoing attempts to place the infringing domains out of the reach of the plaintiffs and possibly out of the reach of the United States.

102.                    Ongoing and likely damage to the plaintiffs’ respective businesses, business reputations, and goodwill by the defendants’ wrongful actions, considering (1) the past actions of the defendants in intentionally purchasing so many infringing domains, (2) the defendants’ ongoing refusal to relinquish control of similar infringing domain names; (3) the defendants continued and current use of the domains infringing on the registered mark of Cameo Publishing and Campus Activities Magazine; (4) the defendants’ past efforts to transfer ownership of infringing domains beyond the reach of the owners and possibly even to persons in foreign nations beyond the reach of the Courts of the United States; and (5) the defendants’ ongoing attempts to sell the infringing domains already purchased by them for further profit.

103.                    Threatened damage to one’s business, inter alia, constitutes irreparable injury.

104.                    As will be shown in an accompanying memorandum of law to be submitted forthwith, plaintiffs will demonstrate compliance with all of the other requisites for the issuance of a TRO and a permanent injunction.

ENTITLEMENT TO DAMAGES

105.                    Plaintiffs are each entitled to individual statutory damages for cybersquatting in violation of the Anti-Cybersquatting and Piracy Act (“ACPA”), equaling to between ONE THOUSAND DOLLARS ($1,000.00) and ONE HUNDRED THOUSAND DOLLARS ($100,000.00) per domain for the infringing domains purchased by the defendants for improper cybersquatting purposes.  The plaintiffs each specifically elect for said statutory damages for cybersquatting in this instance.

106.                    The plaintiffs are further entitled to damages for trademark infringement for the systematic and repeated infringements on their respective service marks, which were repeatedly committed by the defendants knowingly, in bad faith, and with actual malice.

107.                    The plaintiffs are further entitled to damages for unfair competition, including attorney’s fees.

108.                    The plaintiffs are further entitled to damages for the monopolistic actions of defendant NACA in violation of the Lanham Act, including treble damages and attorney’s fees.

109.                    The plaintiffs are further entitled to damages for Civil Conspiracy under South Carolina law, including special damages and punitive damages against the conspirators for their actual malice in conspiring to harm the plaintiff.

110.                    The plaintiffs are further entitled to damages under the Unfair Trade Practices Laws of the State of South Carolina, including treble damages and attorney’s fees.

111.                    The plaintiffs are also entitled to special and statutory damages and attorney’s fees on account of their federally-registered service marks.

112.                    The plaintiffs are also entitled to actual damages, both general and special, on account of the policies and actions of the defendants.

LEAVE TO FURTHER AMEND

113.                    Inasmuch as the decisions made by the defendants were done in secret and there has been no opportunity for discovery; and inasmuch as the plaintiffs are not aware of the knowledge and acts of other persons associated with NACA such as individual NACA Board Members; and inasmuch as the plaintiffs are not even totally aware at this time of the exact number of infringing domains purchased by NACA and the other co-conspirators, who have admitted in publicly-broadcasted emails that they and NACA purchased “thousands of domains”; plaintiffs respectfully request and reserve the right to amend, after discovery, in order to add other defendants and to make further allegations of wrongful action and wrongdoing which may come to light after discovery.

                        WHEREFORE, plaintiffs, Southeast Sanctions, Inc d/b/a Cameo Publishing Group (“CAMEO”) and The Association for the Promotion of Campus Activities (“APCA”), demand judgment against defendants, THE NATIONAL ASSOCIATION FOR CAMPUS ACTIVITIES, INC., ALAN DAVIS, ADAM BRENTNALL, JON DOOLEY, GLENN FARR, MARK HALL, SONICBIDS CORPORATION, CAMPUS ENTERTAINMENT, LLC, and TRP MARKETING, INC., d/b/a TRP SPORTS & ENTERTAINMENT MARKETING as follows:

i.          Declaring the illegality of the actions alleged hereinabove, including but not limited to the defendants’ cybersquatting on domains which infringe on the plaintiffs’ respective service marks under federal law, including the ACPA;

ii.          Statutory damages of ONE HUNDRED THOUSAND DOLLARS ($100,000.00) per domain for cybersquatting under the ACPA;

iii.         Actual damages in an amount of actual damages deemed appropriate by the trier of fact on account of the wrongful actions taken against plaintiffs for trademark infringement, unfair competition, and unfair trade practices;

iv.        Treble damages and attorney’s fees for violations of the South Carolina Unfair Trade Practices laws;

v.         Treble damages and attorney’s fees for violations of the Lanham Act and for infringing on the plaintiffs’ federally-registered marks;

vi.        Special damages and punitive damages against the defendants for Civil Conspiracy under South Carolina law; and

vii.        After due proceedings, a temporary restraining order and a permanent injunction enter ordering that the wrongful actions, described hereinabove, are not repeated by the defendants, and that the defendants immediately cease and desist from purchasing and/or controlling and/or transferring and/or selling and/or auctioning any infringing domains and that the defendants immediately relinquish control of all infringing domains to the plaintiffs forthwith;

RESPECTFULLY SUBMITTED BY:

        

______________________________                          

Adam  S.  Lambert

Louisiana Bar No. 25134            

517 Huntlee Drive

New Orleans, LA  70131-5221

Tel. (504) 433-0289

Fax (504) 433-0840
Email:  LSULawyer@aol.com   

URL:  http://www.Lambert-Law.com       
Pro Hac Vice Counsel for APCA & CAMEO

 

AND

 

Law Offices of Noah M. Hicks II, LLC

 

 

 

By: _____________________________

Noah M. “CHip” Hicks, II

South Carolina Bar No. _____________

1426 Richland St.

Post Office Box 7996

Columbia, SC  29202

Tel. (803) 708-4842

Fax (803) 708-4844

Email CHicks@NMHLawFirm.com

URL http://www.NMHLawFirm.com

Local Counsel for APCA & CAMEO

 



[1] http://www.naca.org/NACA/Members/COOP/

[2] SonicBids calls NACA it’s “partner” on its publicly-posted website. See SonicBids website:  http://www.sonicbids.com/about/partners.asp.  And, just as NACA links to SonicBids’ website from www.naca.org, SonicBids links back to NACA’s website from its website at www.sonicbids.com.

[4] APCA sent notice to NACA via these means because NACA had always historically refused to communicate with APCA employees at all and it was decided that an open letter to the campus marketplace would be the only means by which APCA could effectively ensure that NACA would receive the message.  The decision was correct, as NACA did receive the message immediately and responded the very next day via emails written by defendants DAVIS and DOOLEY.

[5]                     http://www.naca.org/NR/rdonlyres/BFF32E01-B146-41EF-BEF8-DEE993ED9CE5/0/20082009Ad_Rates.pdf

[6]                     http://www.naca.org/NR/rdonlyres/BFF32E01-B146-41EF-BEF8-DEE993ED9CE5/0/20082009Ad_Rates.pdf

[7] The entity “Campus Entertainment” was doing business under the name “Campus Entertainment” and “The Verge Music Festival” for quite some time prior to February 11, 2007.  The conference was being advertized as early as 2006 and NACA purchased the for-profit’s domain, www.campusentertainment.net, with NACA funds in November of 2002.  However, according to the South Carolina Secretary of State, the entity Campus Entertainment, LLC, was not formed until February 11, 2007.  Plaintiff reserves the right to supplement and amend if additional information is learned about another corporate entity having been formed by NACA prior to February 11, 2007.